Last fall I was invited to submit an article for an e-book by the fundraising software giant Blackbaud. Never one to pass up an opportunity, I obliged and was surprised when they chose what I wrote for their book. It’s now available free (if you give…
One of the things I know my clients get tired of hearing is this: Be real. I’m always reminding fundraisers (professional and volunteer) that they can be incredibly confident, smooth and polished, but if they’re not real and authentic in their passion for the cause,…
For decades I’ve been collecting samples of brochures, newsletters, annual reports, direct mail, and thank you letters. At the beginning, I kept almost everything. Then, when the file drawers started filling up, I started keeping only those things that caught my eye, either because it…
I posted a comment on a blog yesterday. Claire wrote a two-parter about the best things a nonprofit organizations can do to get prospects and donors to open, read, and respond to direct mail. You can read it here: Clairification. Great post. Great tactics. But…
Clay Myers-Bowman
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